Campari Switzerland

Objectives

In­crease aware­ness of Cam­pari Switzer­land’s port­fo­lio of Fine Spir­it Brands in an in­creas­ing­ly crowd­ed mar­ket.

Approach

Mul­ti­faceted me­dia cam­paign in­clud­ing ex­clu­sive tast­ing and launch events, ex­pert in­ter­views with mas­ter blenders, prod­uct en­trepreneurs and com­pa­ny ex­ec­u­tives – tai­lored to the re­quire­ments of key in­dus­try and lifestyle jour­nal­ists and blog­gers.

Results

Ear­ly and con­stant me­dia cov­er­age in rel­e­vant in­dus­try and lifestyle pub­li­ca­tions and blogs in­clud­ing prod­ucts posts, news, re­ports in­ter­views and in­te­grat­ed tes­ti­mo­ni­als.

 

 

 

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