Cases

ASTRA Northern Bypass Zurich.

Summary

The A1 Zurich northern bypass is one of the most used stretches of highway in Switzerland. It will be upgraded and widened to six lanes by 2027. C-Matrix has developed and implemented the communication campaign on behalf of the FEDRO as an external communication agency since 2016.

Residents, local authorities, motorists and the media are regularly and transparently updated about the current status of the project. This includes an information pavilion and open days for the general public, guided tours of the construction site for experts, as well as events and media trips related to construction milestones.

“C-Matrix has been our reliable partner for all aspects of communication in this important major FEDRO project for years.”

Ulrich Weidmann, Overall Project Manager A1 North Bypass Zurich

Key Objective

All relevant target groups, including residents, motorists, media, local authorities and administrators, are always kept up to date on the current project status, construction activity and project milestones.

Approach

  • Informing the public regularly
  • Organising construction site open days
  • Answering questions from the public, compiling information for residents
  • Organising information exhibition
  • Media relations: media releases, site visits and invitations to milestone events e.g. the start of construction on the third Gubrist tunnel
  • Periodic website updates

 

Result

Regular, comprehensive and positive media responses, relatively low numbers of citizen enquiries, and a trusted relationship built up with politicians, local authorities and administrators.

Jan-Jesse Müller

Senior Consultant

+41 43 300 56 53

LinkedinE-Mail Adresse

DE / EN / FR / ES / DA

As a former journalist with extensive experience in the public sector, business, and media connections, Jan-Jesse Müller provides strategic communications advice on some of Switzerland’s largest infrastructure and development projects. This involves media relations, liaison at all government levels and key public sector organisations and interest groups.

Lina Lanz

Senior Consultant

+41 43 300 56 65

LinkedinE-Mail Adresse

DE / EN / FR / IT

Lina Lanz has worked on communications campaigns impacting Swiss society and business. These include the Covid vaccination campaign for Zurich Health Department and cybersecurity communications for the Swiss Armed Forces. She provides strategic communications advice to local and international clients across Financial Services, Healthcare and ICT.