Summary
As an innovative company, our client is continuously involved in the launch of new technologies in digital payments. For many years, C-Matrix has maximised awareness of their extensive technology-based products and services. Our deep understanding of the payments industry enables us to achieve top results.
Key Objectives
To raise the awareness of our clients’ new products and services while building their industry and thought leadership positioning.
Approach
Our comprehensive approach includes:
- Identification of interview and market commentary opportunities with leading business media
- Leveraging sponsorships and studies to secure optimal coverage and positioning
- Creation of integrated campaigns to ensure consistent perceptions across all channels
- Advancing speaking opportunities at key events
Result
Our client is perceived as one of the leading companies in digital payments. Product launches have been communicated holistically through media as well as the company’s own channels such as website, blog and LinkedIn. Continuous coverage has been achieved across in key publications and platforms.
Michèle Weber Da Costa
Senior Consultant
+41 43 300 56 67
DE / EN / FR / ES / PT
Michèle Weber Da Costa advises clients in the finance, construction and energy sector. She has many years of experience in project communication, event organisation, change management, internal and intercultural communication at Zurich Airport Police. She was an editor of a staff magazine and helped to shape the digitalisation of internal communication channels.
Fabio Müller
Consultant
+41 43 300 56 63
DE / EN / FR
Fabio Müller consults clients in the public sector, professional services and health. He benefits from his previous professional experience in journalism and IT. His special focus is on media relations, strategic communication and digital campaigns. Besides his work at C-Matrix, Fabio serves as a press officer in the Swiss Armed Forces.