Summary
C-Matrix works with their team to develop storylines, key messages and content that cuts through in a saturated market. Combining expert interviews with various information sources from within their company, we develop agenda-setting articles and reports that help to reinforce their profile as a solutions-based market leader. They rely on our frontline experience across multiple industries to develop authentic content which resonates with their audiences across their digital platforms and social media channels.
Key Objective
Reinforcing the company’s solutions-based position by developing stories that resonate with leading practitioners in the fields of legal and compliance, internal audit, risk, assurance, digital trust and human resources management.
Approach
From expert interviews with their partners, directors and their clients, to analysing and synthesising its proprietary information sources, the C-Matrix team prepares expert content including:
- Executive interview-based articles
- Industry reports and papers
- By-lined articles for leading professional publications
- Social media posts
Result
They have a continuous stream of professional content for reinforcing their positioning. At the same time, they have the back-up they need, as required, to readily develop agenda-setting materials.
Vicki Tanner
Partner
+41 43 300 56 72
EN / DE
Victoria Tanner works with CEOs and communications leaders of international and local companies to help grow their businesses. Clients rely on her extensive business, media and government networks and strategic communications advice, especially across mergers and acquisitions, launches, transformation and business development programs.