Summary
Quickline is a Swiss telecommunications provider that has offered award-winning products for internet, TV, fixed network and mobile channels for over 25 years. Since September 2022, Quickline has supplied private and business customers throughout Switzerland with its products. C-Matrix supports Quickline’s expansion from a regional to a national provider.
“C-Matrix provided us with excellent PR support for our market expansion in autumn 2022 and was instrumental in ensuring that all the major Swiss media featured it prominently.”
Iva Krüttli, Head of Communications Quickline
Key objective
In September 2022 Quickline expanded its services throughout Switzerland and became a competitor to the established national telecommunications providers. C-Matrix successfully supported Quickline to achieve high recognition across the Swiss market.
Approach
For the national launch, C-Matrix developed a comprehensive communications programme tailored for each key region and target group. A customised media media strategy ensured maximum coverage.
Result
During the launch, C-Matrix secured interviews in selected media and comprehensive coverage in Quickline’s newly accessed regions. Quickline therefore achieved both high brand awareness and positioning as a new challenger in the national telecommunication market.
Michèle Weber Da Costa
Senior Consultant
+41 43 300 56 67
DE / EN / FR / ES / PT
Michèle Weber Da Costa advises clients in the finance, construction and energy sector. She has many years of experience in project communication, event organisation, change management, internal and intercultural communication at Zurich Airport Police. She was an editor of a staff magazine and helped to shape the digitalisation of internal communication channels.
Fabio Müller
Consultant
+41 43 300 56 63
DE / EN / FR
Fabio Müller consults clients in the public sector, professional services and health. He benefits from his previous professional experience in journalism and IT. His special focus is on media relations, strategic communication and digital campaigns. Besides his work at C-Matrix, Fabio serves as a press officer in the Swiss Armed Forces.