Summary
The Limmat Valley is one of the fastest-growing regions in the Canton of Zurich. Public transport is reaching its capacity limits. The Limmattalbahn is intended to provide a sustainable solution to this problem. C-Matrix has supported Limmattalbahn AG in all areas of project communication since the start of the construction phase in 2016. The highlight was the inauguration of the Limmattalbahn on 9. and 10 December 2022.
“For more than six years, the C-Matrix team has supported us in communicating for the Limmattalbahn – competent, committed and with the political intuition for such a large infrastructure project financed with taxpayers money.”
Daniel Issler, Managing Director and Head of Project Limmattalbahn AG
Key Objectives
Increase approval and acceptance of the project in the region through transparent communication – especially during the planning and preparation phase, two referendum campaigns and throughout the entire construction programme, culminating in the start of the new Line 20 on 11 December 2022.
Approach
In order to achieve the goals, knowledge about the project was constantly raised in the Limmattal. C-Matrix’s support ranges from organising events to multi-channel communication with residents, the public, the media and other important stakeholders, to designing the new corporate identity.
Result
The continuous and transparent communication during the planning and construction phase was positively received by authorities, residents and the media. C-Matrix is proud to have provided communication services for this major project, which is so important for the Limmattal region and thanks the project team for the many years of trusting cooperation.
Reinhard Kronenberg leads projects primarily in the areas of infrastructure and mobility. In doing so, he combines his network, journalistic and editorial expertise gained across key media with his many years of experience as a project manager, consultant and member of the management team on the agency side.
Fabio Müller consults clients in the public sector, professional services and health. He benefits from his previous professional experience in journalism and IT. His special focus is on media relations, strategic communication and digital campaigns. Besides his work at C-Matrix, Fabio serves as a press officer in the Swiss Armed Forces.