Cases

Limattalbahn.

Summary

The Limmat Valley is one of the fastest-growing regions in the Canton of Zurich. Public transport is reaching its capacity limits. The Limmattalbahn is intended to provide a sustainable solution to this problem. C-Matrix has supported Limmattalbahn AG in all areas of project communication since the start of the construction phase in 2016. The highlight will be the inauguration of the Limmattalbahn on 9. and 10 December 2022.

“For more than six years, the C-Matrix team has supported us in communicating for the Limmattalbahn – competent, committed and with the political intuition for such a large infrastructure project financed with taxpayers money.”

Daniel Issler, Managing Director and Head of Project Limmattalbahn AG

Key Objectives

Increase approval and acceptance of the project in the region through transparent communication – especially during the planning and preparation phase, two referendum campaigns and throughout the entire construction programme, culminating in the start of the new Line 20 on 11 December 2022.

Approach

In order to achieve the goals, knowledge about the project was constantly raised in the Limmattal. C-Matrix’s support ranges from organising events to multi-channel communication with residents, the public, the media and other important stakeholders, to designing the new corporate identity.

Result

The continuous and transparent communication during the planning and construction phase was positively received by authorities, residents and the media. C-Matrix is proud to have provided communication services for this major project, which is so important for the Limmattal region and thanks the project team for the many years of trusting cooperation.

Jan-Jesse Müller

Senior Consultant

+41 43 300 56 53

LinkedinE-Mail Adresse

DE / EN / FR / ES / DA

As a former journalist with extensive experience in the public sector, business, and media connections, Jan-Jesse Müller provides strategic communications advice on some of Switzerland’s largest infrastructure and development projects. This involves media relations, liaison at all government levels and key public sector organisations and interest groups.

Lina Lanz

Senior Consultant

+41 43 300 56 65

LinkedinE-Mail Adresse

DE / EN / FR / IT

Lina Lanz has worked on communications campaigns impacting Swiss society and business. These include the Covid vaccination campaign for Zurich Health Department and cybersecurity communications for the Swiss Armed Forces. She provides strategic communications advice to local and international clients across Financial Services, Healthcare and ICT.