Insights

Three questions for Michèle Weber Da Costa.

You studied ethnology. How did you manage to bridge the gap to communication?

I chose this degree because I am interested in people and wanted to understand them better on a cultural level. For me, intercultural communication is a way of thinking and acting. Although globalisation is advancing and somehow everything and everyone seems to be connected, we are still far from really understanding each other. Even companies have different cultures. If attention is paid to this when interacting, it leads to more harmonious as well as effective cooperation and enriches corporate communication.

After almost two decades with the airport police, you were drawn to the agency side. How do these two worlds differ?

The work in communications at an agency is more multifaceted. But I wouldn’t have stayed with the airport police for so long if I hadn’t been able to get involved in a wide variety of disciplinary fields and projects. The challenge was to quickly immerse myself in new topics. This benefits me in my work at the agency. Especially in change management, my understanding of different ways of thinking among stakeholders was an advantage. It is new for me to work in a team with communication specialists. This exchange among colleagues is a great enrichment.

What do you do in your free time?

In my free time, I like to spend time with my family and friends. I love to explore new places and exchange ideas with people. That’s why I like to travel and also explore Zurich to find new places, galleries and exhibitions. This small cosmopolitan city is changing rapidly and there is always something new to discover here.

Michèle Weber Da Costa

Consultant

+41 43 300 56 67

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Michèle Weber Da Costa advises clients in the finance, construction and energy sector. She has many years of experience in project communication, event organisation, change management, internal and intercultural communication at Zurich Airport Police. She was an editor of a staff magazine and helped to shape the digitalisation of internal communication channels.