In September 2023, Bruno Moreno joined our team in Geneva . He discusses what excites him about the communications industry, why he chose a career in it and how he uses his background in political science to develop effective communications programs.
Why pursue a career in the communication sector within an agency?
I particularly enjoy the opportunity to immerse into different markets and topic areas while leveraging my expertise to support clients sustainably. The close exchange with both the team and clients ensures swift responses to any market changes.
After completing my studies in Political sciences, I wanted to specialize in political communication within an agency; A structure considered to have the most stimulating and challenging environment for those who wish to advance in communication. Before my time at C-Matrix, I spent five years in an agency primarily focused on international mandates. During this time, I have learned to withstand fatigue and stress, as well as to quickly adapt to the various objectives and needs of the mandates.
What are the main communication challenges that your clients face?
We are all constantly bombarded by an overwhelming stream of information. Amidst this information overload, the major challenge is to stand out and formulate our message in a way that distinguishes it from this “noise” and remains anchored in the minds of our audiences. It’s important to develop a clear message that is not only heard but also understood and remembered, even amidst the constant flow of information.
How does your political science background help in communications?
Originally, my plan was to study medicine, but it seems medicine didn’t want me to pursue that path, but political science provided me a path to discover how the “body politic” works. It helped me develop a broad understanding of societal dynamics, political processes, and opinion formation which is important for bringing key stakeholders together. During my master’s studies, it became increasingly clear to me that perceptions about issues can vary enormously depending on the interest group. For this reason, it was clear to me that I would continue my path in communication.
Bruno Moreno
Consultant
+41 79 277 40 23
FR / EN / ES
Bruno Moreno advises clients in the fields of finance, politics and real estate. In addition to his experience in these sectors, he is highly versed in media relations as well as strategic foresight and analysis. He holds a master’s degree in political science from the University of Geneva.