Summary
For over 10 years, C-Matrix has worked with the team of the PageGroup to build awareness of its three brands: Page Executive, Michael Page, Page Outsourcing. PageGroup’s opinion leadership in labour market topics was built through the highly successful “Michael Page Swiss Job Index” as well as studies, selected articles and interviews.
“C-Matrix continually achieves media coverage for the PageGroup team. This coverage has helped to protect and build our local profile in each region as well as nationally.”
Yannick Coulange, Managing Director, PageGroup Switzerland
Key Objectives
Build Swiss brand awareness of this UK-listed group around its’ three brands: Page Executive, Michael Page, Page Outsourcing.
Approach
Focused, ongoing strategic media campaign covering daily and professional publications, radio and TV, to raise their profile with Swiss employers, candidates and human resource professionals. Including:
- The creation of the Michael Page Swiss Job Index
- Regular leverage of their key salary studies
- Securing interviews with key publications
Result
Media coverage was secured early on and throughout the appointment for brands, senior executives and consultants in all leading business, professional and daily platforms. The Michael Page Swiss Job Index has helped set the media agenda, for over 10 years, on labour market trends in Switzerland.
Vicki Tanner
Partner
+41 43 300 56 72
EN / DE
Victoria Tanner works with CEOs and communications leaders of international and local companies to help grow their businesses. Clients rely on her extensive business, media and government networks and strategic communications advice, especially across mergers and acquisitions, launches, transformation and business development programs.
Fabio Müller
Consultant
+41 43 300 56 63
DE / EN / FR
Fabio Müller consults clients in the public sector, professional services and health. He benefits from his previous professional experience in journalism and IT. His special focus is on media relations, strategic communication and digital campaigns. Besides his work at C-Matrix, Fabio serves as a press officer in the Swiss Armed Forces.