C-Matrix supported IFM Investors, a global institutional funds manager, with a total communications package for the launch of its Zurich operations. This included arranging media coverage in leading business and industry publications, planning of a launch event with current and potential clients, attracting guest speakers and VIP guests, providing master of ceremony services and panel discussion moderation. Owned by 27 pension funds, IFM Investors’ operating model challenges traditional profit-based fund managers. This positioning was clearly established, with our support, for a clear competitive advantage.
“Thank you for all your assistance in a very successful start to our Swiss office. The media interest has been significant and very worthwhile.”
Brett Himbury, Chief Executive
Key Objectives
To maximise the media coverage and business development opportunities around the Swiss launch of global institutional funds manager IFM Investors. At the same time, we highlighted IFM’s “all profit to members” operating model, its long term investment commitment, respect for labour rights as well as environmental and social responsibility.
Approach
Working with IFM’s local and international teams, we prepared and implemented, a total communications package for the launch of IFM’s Swiss operations:
- Secure media coverage in leading business and industry publications
- Plan successful launch event with the CEO, current and potential clients as well as business partners
Result
Extensive media coverage was achieved in leading business and financial media throughout Switzerland. The successful event offered both appreciation of current clients and business development opportunities with new clients. IFM’s unique positioning was clearly established and we continue to introduce IFM to potential investments and partners.
Interested in an effective communication strategy? Contact us to arrange an initial call.
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