The Datacube is one of Switzerland’s most modern data centres. C-Matrix positioned this flagship project to quickly achieve strong awareness amongst decision makers as well as a comprehensive uptake of the data centre space and related services. C-Matrix’s marketing and business development programme helped the Datacube to gain cut-through and positive bottom-line results in an extremely crowded market.
Key Objectives
Achieve premier positioning and comprehensive utilisation in the shortest possible time for this significant innovation in business communications.
Approach
A comprehensive programme focused on media, current and potential clients. Media activities included interviews, events, roundtables, articles for trade publications supported with digital marketing activities e.g. website upgrades and videos. Business development included introductions to decision makers from our network, tours and briefings.
Result
Extensive, positive media coverage across all key channels – print, online and television – resulted in strong awareness. The opening event media coverage was especially effective, driving headlines across all relevant media outlets. This, combined with targeted marketing activities, helped the Datacube team meet their key financial objectives.
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