For the Swiss brand Sensum, we co-developed and positioned the new premium Bluetooth speaker Vytrum from the ground up. In a three-step process, we guided the entire product and brand development: from vision, naming, and brand strategy to visual identity, packaging, and e-commerce. The goal was to clearly differentiate a luxurious, high-fidelity audio product from the mainstream—Swiss Made, minimalist in design, and compelling in acoustics. Today, Sensum is successfully positioned in the high-end lifestyle and tech market.
Key Objectives
The goal was to bring a newly developed product to market readiness in the luxury segment—with clear differentiation and a high-quality brand identity. Sensum was to be established as a Swiss Made boutique brand with audiophile aspirations.
Approach
- Development of vision, mission, and value proposition
- Naming, target audience analysis, and brand positioning
- Design of brand identity, packaging, visual language, and webshop
Result
Sensum has successfully launched as a high-end audio brand in the luxury segment. The brand’s presence of Vytrum impresses with clarity, ambition, and recognition. A strong launch, consistent communication, and compelling product design have laid the foundation for sustainable market success.
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