Helvetia places great importance on open, engaging internal communication. With the employee magazine «viva.», the company has created a medium that inspires, informs, and fosters employee identification with Helvetia. The goal was to further develop the magazine in terms of content, visuals, and structure to meet the demands of modern brand communication. Together with Helvetia’s communications team, a concept was developed that combines editorial leadership, visual storytelling, and contemporary editorial design.
Key Objectives
The aim was to create a modern, identity-building employee magazine that presents internal topics in an appealing way, makes the corporate culture visible, and promotes dialogue among employees. «viva.» should provide orientation and make Helvetia tangible as an employer brand.
Approach
- Development of an overall editorial and design concept
- Editorial planning in close coordination with Helvetia
- Design of a modular, visually strong editorial layout
- Concept and design of sophisticated infographics
- Implementation of multiple print editions and adaptation for digital channels
Result
Published twice a year, «viva.» has been appreciated by employees for years. It combines editorial relevance with a modern appearance and strengthens identification with Helvetia.
Interested in an effective communication strategy? Contact us to arrange an initial call.
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