As part of its digitalisation strategy, Solida developed various web services to make its insurance products customer-friendly and efficiently accessible online. The focus was on creating a modern website and a digital premium calculator that simplifies the configuration of complex products like accident insurance. The goal was to streamline the entire process—from consultation to online application—for both end customers and brokers. Through an iterative process, the digital business model, user experience, and interface design were defined and technically implemented. Solida positions itself as a pioneer in digital insurance services.
Key Objectives
The aim was to make complex insurance products digitally accessible and improve user-friendliness for customers and brokers. A modern web platform and innovative tools were designed to tangibly advance Solida’s digital transformation of its services.
Approach
- Development of a digital business model based on brand values
- Concept and design of an intuitive premium calculator for accident insurance
- Technical implementation of the new website and integration of digital services
Result
Solida now offers modern digital services that significantly simplify insurance consultation, application, and conclusion. The digital premium calculator strengthens Solida’s market position, increases efficiency for brokers, and noticeably enhances customer satisfaction.
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