Saxo Bank is a leading Danish trading bank with headquarters in Switzerland. C-Matrix was tasked with enhancing awareness of Saxo Bank’s brand, products, and services. Through a consistent stream of expert commentary, thought leadership, and bold, fact-based insights, the campaign secured regular coverage in Switzerland’s top-tier financial and business media. This included lead stories, feature articles, expert quotes, and social media engagement on key market topics. The C-Matrix team’s deep expertise in economics and trading enabled them to deliver timely and relevant content – ahead of competitors.
Key Objectives
- Increase brand recognition and media presence for Saxo Bank
- Position key executives as thought leaders in financial markets
- Educate and engage target audiences on trading opportunities and risk management
- Secure coverage in Tier 1 and specialist financial publications and platforms
Approach
C-Matrix’s bold communications campaign combined sharp market commentary, provocative, fact-based expert views, and timely insights, delivered through bylined columns, interviews and commentaries. Strategic placement across top media and leveraged on social media, ensured Saxo Bank stayed visible and influential.
Result
With smart placement across top-tier media, the strategy kept Saxo Bank front and centre in the financial conversation. Consistent coverage in leading outlets – through expert quotes, feature interviews, and commentary – cemented its role as a thought leader and a trusted voice in financial markets trading and investing.
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