Once one of Switzerland’s largest armories, the Seewen-Schwyz Armory has been unused by the military since 2004. In 2017, the municipality of Schwyz acquired the site under building law. Since then, a usage and development plan has established the legal framework for transforming the 4.4-hectare area into a diverse, mixed-use space, combining commercial, service, and cultural facilities, limited residential units, and public amenities. The project aims to create 700 high-value jobs on-site. The final milestone is now implementing the complex infrastructure needed to unlock the area’s full potential.
C-Matrix has partnered with the municipality since spring 2024, providing strategic communication support. This includes conceptual work, public engagement, media relations, and preparing materials for events like town hall meetings.
“C-Matrix excels at tailoring communication to meet the needs of our community while respecting local dynamics. Beyond their professional expertise, they’ve proven to be a reliable partner on a human level. ”
Stephan Deuber, Head of Construction, Municipality of Schwyz
Ziel
- Engage and inform residents and stakeholders transparently about planning progress, adapting communication to different audiences
- Highlight the importance and opportunities of the armory site for Schwyz and the broader region
- Build trust, understanding, and acceptance for large-scale traffic projects and associated investments
Massnahmen
C-Matrix developed a comprehensive communication strategy for the planning process, including:
- Key messaging and Q&A documents
- Dynamic stakeholder mapping
- Concepts for public votes and referendums
- Content preparation for events (e.g., town hall meetings)
- Media relations and press work
- Presentations and materials for public and political discussions
Resultat
The development of the armory site enjoys broad public support, seen as a catalyst for the municipality’s and region’s growth. This is reflected in the high approval rates in past votes – a testament to effective communication and community engagement.
Interested in an effective communication strategy? Contact us to arrange an initial call.
+41 43 300 56 56