C-Matrix advised Alpian SA on optimising its media strategy for its successful Series B fundraising round. The Reyl & Cie Ltd incubated digital financial services company raised CHF 16.9 million. Working with C-Matrix, Alpian secured comprehensive media coverage throughout Switzerland including Tier 1, and major industry publications across all channels. The campaign featured exclusive interviews with Alpian’s CEO and Managing Director in top publications. Additionally, C-Matrix facilitated strategic introductions to industry leaders, enriching Alpian’s educational platform, i-vest.ch, with high-value thought-leadership content.
Key Objectives
C-Matrix’s communications campaign was designed to boost visibility for Alpian’s multi-million Franc Series B raising, securing top-tier Swiss and industry media coverage, positioning leadership in key outlets, enabling strategic partnerships, and enriching i-vest.ch with exclusive thought-leadership content.
Approach
C-Matrix led a strategic multi-channel campaign for Alpian’s Series B capital raising to build awareness and trust. We secured top-tier Swiss and global coverage, positioning leadership across channels, and enriching i-vest.ch with exclusive thought-leadership content from figures, including an Academy Award winner.
Results
The campaign featured exclusive interviews with Alpian’s CEO and Managing Director in top publications such as Handelszeitung, Le Temps, L’Agefi, and SWI Swissinfo. Coverage extended across all channels and select international platforms and was further expanded following Alpian’s partnership with Visa.
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