Three Questions for Vicki Tanner, Partner C-Matrix.

Vicki Tanner joined C-Matrix more than 10 years ago and established our Financial and Professional Services Practice. In our new column “Three Questions”, she discusses what she enjoys most about working with clients, some of the key client topics for 2021 and how she recovers after a stressful working day.

What do you like best about working with clients?

Helping them to succeed. This means going beyond the usual communications role. We work with many international companies on their Swiss launches, turnarounds as well as merger and acquisitions. It’s not only a buzz to help them successfully grow their businesses via communications but to help them make the connections to build their business and personal networks. As President of the Australian Swiss Chamber of Commerce, I enjoy introducing them to this network of decision makers. It’s very gratifying to see that, despite the coronavirus situation, clients have continued to rely on us. Some have been with us for more than a decade.

What are the main topics that your clients are focussing on this year?

The main theme is around transformation and especially strengthening their communications with employees, customers and business partners. What I find truly inspiring is the resilience and innovation that our clients bring to the table. I’ve experienced a few recessions, mostly in other countries, but I’ve never seen so much commitment to digging in and protecting the best parts of businesses, transforming them for future growth and coming up with new ideas. As a result, our business has transformed with them – more digital, more leveraging of connections for them and more strategic communications applied across all platforms.

What do you do to recover from the stress of everyday work?

I find balance in creative activities. My main hobby is writing film and TV scripts. I find the writing process totally immersive and I can be “in the flow” for hours. As an extrovert, that’s probably the closest I’ll ever get to meditating. It also has the added professional benefit of providing me with insights into the creative production process as well as industry contacts.

Vicki Tanner


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Victoria Tanner works with CEOs and communications leaders of international and local companies to help grow their businesses. Clients rely on her extensive business, media and government networks and strategic communications advice, especially across mergers and acquisitions, launches, transformation and business development programs.