True Wealth’s entry into the Swiss Financial Market on 23 October 2014, heralded a new player joining the action. True Wealth, a sophisticated online platform, breathed new life into the asset management business with one of the financial sectors’ internet revolutions. The True Wealth team appointed C-Matrix to immediately raise awareness in key business media and generate traffic, contacts and accounts via the online platform.
We helped True Wealth to position itself as a platform for a new generation of customers: Generation Y has a high level of computer and Internet affinity and seeks trustworthy asset management solutions. C-Matrix was developed and successfully implemented the full media launch strategy including establishing media contacts for the management team with leading business media, structuring and developing an ongoing conversation with thought-leading journalists in this field, supported by the development and diffusion of specific media information about the platform, which is mainly aligned on Exchange-Traded Funds (ETF).
Within three months, we opened doors to all leading business media. This resulted in comprehensive and positive reports, profiles and interviews with the two founders of True Wealth: Oliver Herren, one of the founders of the largest online stores in Switzerland, digitec.ch, and the emerging online store Galaxus, and Felix Niederer, an ETH-qualified physicist and experienced asset manager.