True Wealth

Key Objective

True Wealth’s en­try in­to the Swiss Fi­nan­cial Mar­ket on 23 Oc­to­ber 2014, her­ald­ed a new play­er join­ing the ac­tion. True Wealth, a so­phis­ti­cat­ed on­line plat­form, breathed new life in­to the as­set man­age­ment busi­ness with one of the fi­nan­cial sec­tors’ in­ter­net rev­o­lu­tions. The True Wealth team ap­point­ed C-Ma­trix to im­me­di­ate­ly raise aware­ness in key busi­ness me­dia and gen­er­ate traf­fic, con­tacts and ac­counts via the on­line plat­form.

Approach

We helped True Wealth to po­si­tion it­self as a plat­form for a new gen­er­a­tion of cus­tomers: Gen­er­a­tion Y has a high lev­el of com­put­er and In­ter­net affin­i­ty and seeks trust­wor­thy as­set man­age­ment so­lu­tions. C-Ma­trix was de­vel­oped and suc­cess­ful­ly im­ple­ment­ed the full me­dia launch strat­e­gy in­clud­ing es­tab­lish­ing me­dia con­tacts for the man­age­ment team with lead­ing busi­ness me­dia, struc­tur­ing and de­vel­op­ing an on­go­ing con­ver­sa­tion with thought-lead­ing jour­nal­ists in this field, sup­port­ed by the de­vel­op­ment and dif­fu­sion of spe­cif­ic me­dia in­for­ma­tion about the plat­form, which is main­ly aligned on Ex­change-Trad­ed Funds (ETF).

Result

With­in three months, we opened doors to all lead­ing busi­ness me­dia. This re­sult­ed in com­pre­hen­sive and pos­i­tive re­ports, pro­files and in­ter­views with the two founders of True Wealth: Oliv­er Her­ren, one of the founders of the largest on­line stores in Switzer­land, dig­itec.ch, and the emerg­ing on­line store Galaxus, and Fe­lix Nieder­er, an ETH-qual­i­fied physi­cist and ex­pe­ri­enced as­set man­ag­er.

 

 

Leave a Reply