Swissdigital

Key Objectives

Launch of the “Swiss­dig­i­tal” Smart­watch via Swiss me­dia. In­tro­duc­tion of the lat­est gen­er­a­tion tech­nol­o­gy com­bin­ing the ad­van­tages of smart­phones and smart­watch­es. The de­vice looks like a Smart­watch and works with a SIM-card en­abling the use of Smart­phone func­tion­al­i­ties such as Apps. Orig­i­nal­ly based in Chi­na, Swiss­gear is a suc­cess­ful and fast grow­ing tech­nol­o­gy com­pa­ny that has part­nered with Swiss watch mak­ers to de­vel­op lead­ing edge smart, mo­bile and in­tel­li­gent IOT (In­ter­net of Things) prod­ucts.

Approach

In­te­grat­ed com­mu­ni­ca­tions us­ing a com­bi­na­tion of “em­bed­ded jour­nal­ism” and prod­uct tri­als com­bined with tar­get­ed print and on­line me­dia cov­er­age across the Ger­man and French speak­ing re­gions of Switzer­land.

Results

Pos­i­tive cov­er­age in lead­ing na­tion­al and lo­cal news­pa­pers ob­tained re­sult­ing in ex­pres­sions of in­ter­est from oth­er busi­ness­es in Chi­na. These have sub­se­quent­ly been de­vel­oped in­to co-op­er­a­tive ar­range­ments which will help pro­tect and grow the pre­mier po­si­tion­ing of the Swiss watch in­dus­try.

 

 

 

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