Launch of the “Swissdigital” Smartwatch via Swiss media. Introduction of the latest generation technology combining the advantages of smartphones and smartwatches. The device looks like a Smartwatch and works with a SIM-card enabling the use of Smartphone functionalities such as Apps. Originally based in China, Swissgear is a successful and fast growing technology company that has partnered with Swiss watch makers to develop leading edge smart, mobile and intelligent IOT (Internet of Things) products.
Integrated communications using a combination of “embedded journalism” and product trials combined with targeted print and online media coverage across the German and French speaking regions of Switzerland.
Positive coverage in leading national and local newspapers obtained resulting in expressions of interest from other businesses in China. These have subsequently been developed into co-operative arrangements which will help protect and grow the premier positioning of the Swiss watch industry.