Suurstoffi / Zug Estates

Key Objectives

The «Su­urstof­fi» prop­er­ty de­vel­op­ment in Cen­tral Switzer­land con­sist­ed of over 70,000m2 of­fice space and 600 apart­ments. As the pro­ject was de­vel­oped from “scratch” on a for­mer in­dus­tri­al site, the client need­ed to suc­cess­ful­ly launch the brand, over­come any bar­ri­ers to the de­vel­op­ment and es­tab­lish ad­vance of­fers to both in­di­vid­u­als and the cor­po­rate par­ties.

Approach

C-Ma­trix de­signed and im­ple­ment­ed an in­te­grat­ed mar­ket­ing and com­mu­ni­ca­tions cam­paign, tar­get­ed at two key seg­ments: pri­vate and cor­po­rate ten­ants, in­clud­ing PR, ad­ver­tis­ing, dig­i­tal me­dia and cor­po­rate of­fers. Cen­tral to the cam­paign was the de­vel­op­ment of a ful­ly func­tion­ing web­site – in­clud­ing ex­ten­sive vi­su­al­iza­tion of build­ing op­tions, through to rental con­ver­sion www.su­urstof­fi.ch.

Results

The ap­proval pro­cess pro­ceed­ed with­out ob­jec­tions. All res­i­den­tial prop­er­ties were rent­ed ahead of sched­ule. No­var­tis signed as the an­chor ten­ant, cre­at­ing 400 jobs at Su­urstof­fi. This has pro­vid­ed a strong foun­da­tion for the on­go­ing de­vel­op­ment of this area.

 

 

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