Quickline Business AG

Key Objectives

Achieve pre­mier po­si­tion­ing and com­pre­hen­sive uti­liza­tion in the short­est pos­sible time for “Da­ta Cube” – Switzer­land’s most tech­no­log­i­ca­lly ad­vanced da­ta cen­ter and flag­ship pro­ject of Quick Line Busi­ness AG.

Approach

In­te­grat­ed, mul­ti-me­dia cam­paign tar­get­ing key stake­hold­ers – me­dia, cur­rent and po­ten­tial clients. Key cam­paign com­po­nents in­cluded com­pre­hen­sive me­dia re­la­tions – me­dia events, roundta­bles, in­di­vid­u­al brief­in­gs – events for cur­rent and po­ten­tial clients, di­rect mar­ket­ing pro­grammes, site guides for se­lect­ed com­pa­nies, ar­ti­cles for pro­fes­sion­al pub­li­ca­tions as well as dig­i­tal mar­ket­ing ac­tiv­i­ties such as on­line ban­ner place­ments, newslet­ters, web­site en­hance­ments and short build­ing doc­u­men­taries.

Results

Ex­ten­sive and pos­i­tive me­dia cov­er­age across all key chan­nels – print, on­line and tele­vi­sion – re­sult­ed in pre­mier po­si­tion­ing and brisk de­mand. This, com­bined with tar­get­ed mar­ket­ing ac­tiv­i­ties, led to Quick­line meet­ing all fi­nan­cial ob­jec­tives im­me­di­ately after the cam­paign com­ple­tion. Further targeted media and referral programs ensured top-of-mind awareness with decision makers.

 

 

 

 

 

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