Achieve premier positioning and comprehensive utilization in the shortest possible time for “Data Cube” – Switzerland’s most technologically advanced data center and flagship project of Quick Line Business AG.
Integrated, multi-media campaign targeting key stakeholders – media, current and potential clients. Key campaign components included comprehensive media relations – media events, roundtables, individual briefings – events for current and potential clients, direct marketing programmes, site guides for selected companies, articles for professional publications as well as digital marketing activities such as online banner placements, newsletters, website enhancements and short building documentaries.
Extensive and positive media coverage across all key channels – print, online and television – resulted in premier positioning and brisk demand. This, combined with targeted marketing activities, led to Quickline meeting all financial objectives immediately after the campaign completion. Further targeted media and referral programs ensured top-of-mind awareness with decision makers.