Quickline Barometer – November 2017

How do Swiss people prefer to listen to music at home?

A representative study by Quickline shows there is a generation gap in how people listen to music. While most boys up to the age of 19 years rely on Youtube (63.0%) or smartphones (73.9%) for their music needs, more than 40% of over-50s prefer the radio. More than a third of those aged 30 and under have turned to music streaming providers such as Spotify or Amazon Music. On the other hand, less than 10% of over-50s choose to listen to music this way. The way in which people listen to music is also an indicator for how behaviour towards music devices is developing.  That is to say, people are moving away from traditional devices and towards new technologies and other services. The younger generation hardly use CD and record players any more. Among the over-50s, about one in three still uses a CD player and one in eight still uses a record player.

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