Julius Baer/Merrill Lynch

Key Objectives

Build and im­ple­ment a post-merg­er in­te­gra­tion Mar­ket­ing & Com­mu­ni­ca­tions pro­gram with key stake­hold­ers across 23 lo­ca­tions in Eu­rope, the Mid­dle East, Asia and Latin Amer­i­ca.

Approach

In­te­grated Mar­ket­ing and Com­mu­ni­ca­tions pro­gram to key stake­hold­ers in­clud­ing clients, staff, reg­u­la­tors, me­dia, in­vestors, ex­ec­u­tive man­age­ment.

Results

Quick­ly es­tab­lished this pro­gram to en­sure that all the mar­ket­ing as well as client and staff com­mu­ni­ca­tion de­liv­erables were met, or ex­ceed­ed, ear­ly and con­tin­u­al­ly across all com­mu­ni­ca­tion chan­nels.

 

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