Pharmaceutical Industry

Key Objectives

Build and im­ple­ment a com­mu­ni­ca­tions pro­gram to op­ti­mise the cov­er­age and tone, about the merger, in lead­ing busi­ness pub­li­ca­tions in Switzer­land and Eu­rope.

Ap­proach

Tai­lored and in­te­grated com­mu­ni­ca­tions pro­gram to ob­tain op­ti­mal buy-in from key stake­hold­ers in­clud­ing in­vestors, me­dia, reg­u­la­tors, clients, staff, work­ers’ coun­cils, unions, and ex­ec­u­tive man­age­ment.

Results

Over­whelm­ingly pos­i­tive me­dia cov­er­age through­out the Swiss and Eu­ro­pean busi­ness me­dia.

 

 

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