Iron Mountain: Launch of Switzerland’s most technologically advanced records management facility in Switzerland

Key Objectives

C-Matrix was appointed to optimise both the media coverage and attendance at an event to celebrate Iron Mountain Inc. (NYSE: IRM), opening the most technologically advanced records management facility in Switzerland in Satigny, Geneva. It has subsequently arranged media coverage for facility openings in the German-speaking region of Switzerland.

Approach

We arranged media coverage in business, regional and ICT publications as well as introductions to business partners with suitable commercial properties to accommodate their expansion. Marketing collateral, such as brochures, was also prepared (English, German and French).

Results

Almost 200 guests celebrated the opening of the center. Media coverage was achieved in key business, IT, and management publications in both the French and German speaking regions – reinforcing and extending across Switzerland Iron Mountain’s positioning as the global leader in storage and information management services.

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