IFM Investors – Launch of Swiss Operations

Key Objectives

Maximise the business opportunities around the Swiss launch of global institutional funds manager IFM Investors. Build awareness about IFM Investors unique operating model and the benefits it provides to business partners – owned by 27 pension funds, IFM Investors’ operating model challenges the traditional profit-based funds management model and ensures that the interests of investors and manager are aligned for maximum returns.

Approach

Prepare and implement, with the IFM Investors team, a total communications package for the launch of IFM’s Swiss operations. This included arranging media coverage in leading business and industry publications, planning of a launch event with current and potential clients, arrangement of guest speakers and VIP guests, master of ceremony services and moderation of panel discussion and ongoing business introductions.

Results

Extensive media coverage achieved in leading business and financial media throughout Switzerland. The successful event offered both appreciation of current clients and leverage for business development with new clients.  IFM’s unique positioning was clearly established, with our support, for a clear competitive advantage. Feedback was extremely positive, “Thank you for all your assistance in a very successful start to our Swiss office. The media interest has been significant and also very worthwhile”, Brett Himbury, Chief Executive.

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