Crozier – Launch of European Hub in Switzerland

Key Objectives

Crozier Fine Arts is the international leader in fine art advisory, storage and logistics services, an Iron Mountain incorporated (NYSE: IRM) company. C-Matrix was appointed to undertake the communications for the launch of Crozier’s European hub in Switzerland.

Approach

We arranged for targeted media coverage in business, regional and lifestyle publications as well as introductions through our client base amongst those clients with corporate art collections and private banking clients requiring such services. Marketing collateral was also prepared including brochures and event invitations (English, German and French).

Results

Extensive media coverage achieved in leading business and regional publications throughout Switzerland. Connection made with decision makers at major financial institutions.Leading government agencies (e.g. Switzerland Global Enterprise) further promoted Crozier Fine Arts as a prime example of leading international companies launching in Switzerland.

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