Category

Cases
Key Objectives Manage the opening of TESARO’s first international office and hub for its’ global expansion and commercialization. Leverage the event to build awareness about the company and its’ cancer treatments and senior executives amongst key stakeholders – media, local politicians, industry decision makers, investors and staff. Approach Integrated approach to co-incide with the visit...
Read More
Key Objectives Build and im­ple­ment a com­mu­ni­ca­tions pro­gram to op­ti­mise the cov­er­age and tone, about the merger, in lead­ing busi­ness pub­li­ca­tions in Switzer­land and Eu­rope. Ap­proach Tai­lored and in­te­grated com­mu­ni­ca­tions pro­gram to ob­tain op­ti­mal buy-in from key stake­hold­ers in­clud­ing in­vestors, me­dia, reg­u­la­tors, clients, staff, work­ers’ coun­cils, unions, and ex­ec­u­tive man­age­ment. Results Over­whelm­ingly pos­i­tive me­dia cov­er­age...
Read More
Key Objectives Build brand aware­ness of this UK-list­ed group in Switzer­land around its’ three brands: Page Ex­ec­u­tive, Michael Page, Page Per­son­nel.   Approach Fo­cused, on­go­ing me­dia cam­paign cov­er­ing dai­ly news­pa­pers, pro­fes­sion­al pub­li­ca­tions, ra­dio as well as in­ter­ac­tions with key stake­hold­er groups. www.page­execu­tive.ch, www.michael­page.ch, www.page­personnel.com. Results Me­dia cov­er­age se­cured ear­ly on and through­out the ap­point­ment for...
Read More
Key Objectives De­velop and im­ple­ment a com­mu­ni­ca­tions cam­paign within Switzer­land with key stake­hold­ers in­clud­ing in lo­cal res­i­dents, au­thor­i­ties, users, in­vestors and me­dia in or­der to man­age ex­pec­ta­tions and ad­dress im­por­tant is­sues. Approach In­te­grated Mar­ket­ing and Com­mu­ci­ca­tions pro­gram in­clud­ing re­search­ing key is­sues, tai­lored mes­sage build­ing, con­tent de­vel­op­ment across all me­dia chan­nels, dis­cus­sions with key stake­hold­ers and...
Read More
Key Objectives Build awareness of this leading organisation in both the industry and wider business community. Approach Focused, ongoing media campaign covering daily newspapers, professional publications, radio as well as interactions with key stakeholder groups. Results Media coverage secured early on and throughout different RICS campaigns and studies in leading business and professional publications.  ...
Read More
Key Objectives Achieve a sub­stan­tial shift from cash to card pay­ments and in­crease the pop­u­lar­i­ty of card pay­ments for small trans­ac­tions by pro­mot­ing the un­der­stand­ing and use of cash­less pay­ments. The cam­paign was con­duct­ed on be­half of fi­nan­cial in­sti­tu­tions in­volved in is­su­ing and dis­tribut­ing cred­it and deb­it cards. Approach A mul­ti-me­dia cam­paign fea­tur­ing the “Tony...
Read More
Key Objective True Wealth’s en­try in­to the Swiss Fi­nan­cial Mar­ket on 23 Oc­to­ber 2014, her­ald­ed a new play­er join­ing the ac­tion. True Wealth, a so­phis­ti­cat­ed on­line plat­form, breathed new life in­to the as­set man­age­ment busi­ness with one of the fi­nan­cial sec­tors’ in­ter­net rev­o­lu­tions. The True Wealth team ap­point­ed C-Ma­trix to im­me­di­ate­ly raise aware­ness in key...
Read More
Key Objectives Launch of the “Swiss­dig­i­tal” Smart­watch via Swiss me­dia. In­tro­duc­tion of the lat­est gen­er­a­tion tech­nol­o­gy com­bin­ing the ad­van­tages of smart­phones and smart­watch­es. The de­vice looks like a Smart­watch and works with a SIM-card en­abling the use of Smart­phone func­tion­al­i­ties such as Apps. Orig­i­nal­ly based in Chi­na, Swiss­gear is a suc­cess­ful and fast grow­ing tech­nol­o­gy...
Read More
Key Objectives De­vel­op the op­ti­mal pack­ag­ing op­tions and com­mu­ni­ca­tions pro­gram for the in­ter­na­tion­al sale of an Aus­tralian-based mul­ti-bil­lion dol­lar min­ing port­fo­lio. Approach In con­junc­tion with the se­nior man­age­ment team, re­view the strate­gic di­vest­ment op­tions and val­u­a­tions and key stake­hold­ers to pro­vide a fact-based “go to mar­ket” pro­gram. Results Based on C-Ma­trix’s unique com­bi­na­tion of com­modi­ties...
Read More
Key Objectives The «Su­urstof­fi» prop­er­ty de­vel­op­ment in Cen­tral Switzer­land con­sist­ed of over 70,000m2 of­fice space and 600 apart­ments. As the pro­ject was de­vel­oped from “scratch” on a for­mer in­dus­tri­al site, the client need­ed to suc­cess­ful­ly launch the brand, over­come any bar­ri­ers to the de­vel­op­ment and es­tab­lish ad­vance of­fers to both in­di­vid­u­als and the cor­po­rate par­ties....
Read More
1 2