Category

Cases
Key Objectives Maximise the business opportunities around the Swiss launch of global institutional funds manager IFM Investors. Build awareness about IFM Investors unique operating model and the benefits it provides to business partners – owned by 27 pension funds, IFM Investors’ operating model challenges the traditional profit-based funds management model and ensures that the interests...
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Key Objectives Kudelski Security, the cybersecurity division within the Kudelski Group (SIX:KUD.S), aimed to grow their brand awareness and business in the largest region in Switzerland – the German-speaking region. At the same time, they sought to raise their profile around cyber security throughout Switzerland. Approach Working with the Kudelski team, C-Matrix devised a communications...
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Key Objectives Crozier Fine Arts is the international leader in fine art advisory, storage and logistics services, an Iron Mountain incorporated (NYSE: IRM) company. C-Matrix was appointed to undertake the communications for the launch of Crozier’s European hub in Switzerland. Approach We arranged for targeted media coverage in business, regional and lifestyle publications as well...
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Key Objectives Manage the opening of TESARO’s first international office and hub for its’ global expansion and commercialization. Leverage the event to build awareness about the company and its’ cancer treatments and senior executives amongst key stakeholders – media, local politicians, industry decision makers, investors and staff. Approach Integrated approach to co-incide with the visit...
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Key Objectives Build and im­ple­ment a com­mu­ni­ca­tions pro­gram to op­ti­mise the cov­er­age and tone, about the merger, in lead­ing busi­ness pub­li­ca­tions in Switzer­land and Eu­rope. Ap­proach Tai­lored and in­te­grated com­mu­ni­ca­tions pro­gram to ob­tain op­ti­mal buy-in from key stake­hold­ers in­clud­ing in­vestors, me­dia, reg­u­la­tors, clients, staff, work­ers’ coun­cils, unions, and ex­ec­u­tive man­age­ment. Results Over­whelm­ingly pos­i­tive me­dia cov­er­age...
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Key Objectives Build brand aware­ness of this UK-list­ed group in Switzer­land around its’ three brands: Page Ex­ec­u­tive, Michael Page, Page Per­son­nel.   Approach Fo­cused, on­go­ing me­dia cam­paign cov­er­ing dai­ly news­pa­pers, pro­fes­sion­al pub­li­ca­tions, ra­dio as well as in­ter­ac­tions with key stake­hold­er groups. www.page­execu­tive.ch, www.michael­page.ch, www.page­personnel.com. Results Me­dia cov­er­age se­cured ear­ly on and through­out the ap­point­ment for...
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Key Objectives De­velop and im­ple­ment a com­mu­ni­ca­tions cam­paign within Switzer­land with key stake­hold­ers in­clud­ing in lo­cal res­i­dents, au­thor­i­ties, users, in­vestors and me­dia in or­der to man­age ex­pec­ta­tions and ad­dress im­por­tant is­sues. Approach In­te­grated Mar­ket­ing and Com­mu­ci­ca­tions pro­gram in­clud­ing re­search­ing key is­sues, tai­lored mes­sage build­ing, con­tent de­vel­op­ment across all me­dia chan­nels, dis­cus­sions with key stake­hold­ers and...
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Key Objectives Build awareness of this leading organisation in both the industry and wider business community. Approach Focused, ongoing media campaign covering daily newspapers, professional publications, radio as well as interactions with key stakeholder groups. Results Media coverage secured early on and throughout different RICS campaigns and studies in leading business and professional publications.  ...
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Key Objectives Achieve a sub­stan­tial shift from cash to card pay­ments and in­crease the pop­u­lar­i­ty of card pay­ments for small trans­ac­tions by pro­mot­ing the un­der­stand­ing and use of cash­less pay­ments. The cam­paign was con­duct­ed on be­half of fi­nan­cial in­sti­tu­tions in­volved in is­su­ing and dis­tribut­ing cred­it and deb­it cards. Approach A mul­ti-me­dia cam­paign fea­tur­ing the “Tony...
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Key Objective True Wealth’s en­try in­to the Swiss Fi­nan­cial Mar­ket on 23 Oc­to­ber 2014, her­ald­ed a new play­er join­ing the ac­tion. True Wealth, a so­phis­ti­cat­ed on­line plat­form, breathed new life in­to the as­set man­age­ment busi­ness with one of the fi­nan­cial sec­tors’ in­ter­net rev­o­lu­tions. The True Wealth team ap­point­ed C-Ma­trix to im­me­di­ate­ly raise aware­ness in key...
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