Cases

Visa.

Summary

As an innovative company, Visa is continuously involved in the launch of new technologies in digital payments. For many years, C-Matrix has maximised awareness of Visa’s extensive technology-based products and services. Our deep understanding of the payments industry enables us to achieve top results.

“Visa is a leading global network for digital payments which connects people around the globe. As a partner, C-Matrix has successfully supported us for many years in promoting our values and services in Switzerland.”

Santosh Ritter, Country Manager Switzerland & Liechtenstein at Visa

Key Objectives

To raise the awareness of Visa’s new products and services while building their industry and thought leadership positioning.

Approach

Our comprehensive approach includes:

  • Identification of interview and market commentary opportunities with leading business media
  • Leveraging sponsorships and studies to secure optimal coverage and positioning
  • Creation of integrated campaigns to ensure consistent perceptions across all channels
  • Advancing speaking opportunities at key events

Result

Visa is perceived as one of the leading companies in digital payments. Product launches have been communicated holistically through media as well as the company’s own channels such as website, blog and LinkedIn. Continuous coverage has been achieved across in key publications and platforms.

Michèle Weber Da Costa

Michèle Weber Da Costa

Senior Consultant

+41 43 300 56 67

LinkedinE-Mail

DE / EN / FR / ES / PT

Michèle Weber Da Costa advises clients in the finance, construction and energy sector. She has many years of experience in project communication, event organisation, change management, internal and intercultural communication at Zurich Airport Police. She was an editor of a staff magazine and helped to shape the digitalisation of internal communication channels.

Fabio Müller

Fabio Müller

Consultant

+41 43 300 56 63

LinkedinE-Mail

DE / EN / FR

Fabio Müller consults clients in the public sector, professional services and health. He benefits from his previous professional experience in journalism and IT. His special focus is on media relations, strategic communication and digital campaigns. Besides his work at C-Matrix, Fabio serves as a press officer in the Swiss Armed Forces.