Summary
The ASGA pension fund and VERIT developed the uniquely designed “Solitaire” high-rise comprising apartments and commercial space. Located in Horw, Lucerne, its launch coincided with the beginning of the Covid-19 pandemic and a market that had changed substantially since the original concept phase. To successfully address this situation, C-Matrix was tasked with creating and implementing a communications concept to market the “Solitaire” offerings to potential personal and business customers.
“Creative, proactive and expeditious: C-Matrix convinced us with comprehensive consulting and successful implementation.”
Alessio Auletta, Portfolio Manager Real Estate ASGA Pension Fund
Key Objective
C-Matrix’s communication programme was designed to raise awareness and the level of enquiries to ensure that the “Solitaire” apartments and commercial space was rented out as soon as possible in a challenging market.
Approach
Given the pandemic situation, C-Matrix primarily used digital marketing activities and channels to reach its goals. This comprehensive approach included:
- Positioning and marketing concept
- Optimisation of the website
- SEO measures
- Multi-level social media campaigns
- Creating newsletters
- Real estate photography
- Arranging events and tours
Results
The campaign resulted in the real estate management company, VERIT Immobilien, receiving around 40% more viewing requests during the implementation period – a clear result of the targeted online and offline campaigns. This enabled a maximum take-up despite the difficult market.
Alfred Köcher
Managing Partner
+41 43 300 56 50
DE / EN / FR
Dr. Alfred Köcher provides companies, organisations and business leaders with the tools they need to become opinion, market and industry leaders – with a range of programmes and campaigns that ensure ongoing success. He has a wealth of experience in strategic communications and reputation management as well as in business development programmes.