C-Matrix successfully developed and implemented IG Bank‘s digital communications and media relations programmes. IG Bank’s leadership positioning on investment topics was built by leveraging their continual analysis and the IG Academy on social media, while establishing a presence in leading business publications with interviews and articles.
Key Objectivess
To build awareness IG Bank’s awareness in their primary target market of personal traders as well as with hedge fund managers for specific IG Prime services.
Approach
Key components of our integrated communications programme included:
- Interviews and articles in key financial media
- Strategic planning and development of the local Instagram account igbank_switzerland and Twitter account IGBank
- Creation of informed content targeted for their audiences
- Introduction of the latest project management tools
Result
IG Bank has grown their awareness and substantially increased their customer base. Their experts have appeared in all major business and finance publications e.g. NZZ, FuW, HZ, Allnews. And they have a dedicated following on twitter and Instagram amongst traders. At the same, time IG has achieved maximum efficiencies across all programmes.
Interested in an effective communication strategy? Contact us to arrange an initial call.
+41 43 300 56 56