Summary
C-Matrix successfully developed and implemented IG Bank‘s digital communications and media relations programmes. IG Bank’s leadership positioning on investment topics was built by leveraging their continual analysis and the IG Academy on social media, while establishing a presence in leading business publications with interviews and articles.
Key Objectives
To build awareness IG Bank’s awareness in their primary target market of personal traders as well as with hedge fund managers for specific IG Prime services.
Approach
Key components of our integrated communications programme included:
- Interviews and articles in key financial media
- Strategic planning and development of the local Instagram account igbank_switzerland and Twitter account IGBank
- Creation of informed content targeted for their audiences
- Introduction of the latest project management tools
Result
IG Bank has grown their awareness and substantially increased their customer base. Their experts have appeared in all major business and finance publications e.g. NZZ, FuW, HZ, Allnews. And they have a dedicated following on twitter and Instagram amongst traders. At the same, time IG has achieved maximum efficiencies across all programmes.
Vicki Tanner
Partner
+41 43 300 56 72
EN / DE
Victoria Tanner works with CEOs and communications leaders of international and local companies to help grow their businesses. Clients rely on her extensive business, media and government networks and strategic communications advice, especially across mergers and acquisitions, launches, transformation and business development programs.
Fabio Müller
Consultant
+41 43 300 56 63
DE / EN / FR
Fabio Müller consults clients in the public sector, professional services and health. He benefits from his previous professional experience in journalism and IT. His special focus is on media relations, strategic communication and digital campaigns. Besides his work at C-Matrix, Fabio serves as a press officer in the Swiss Armed Forces.