PageGroup: Brand Building

Key Objectives

Build brand aware­ness of this UK-list­ed group in Switzer­land around its’ three brands: Page Ex­ec­u­tive, Michael Page, Page Per­son­nel.

 

Approach

Fo­cused, on­go­ing me­dia cam­paign cov­er­ing dai­ly news­pa­pers, pro­fes­sion­al pub­li­ca­tions, ra­dio as well as in­ter­ac­tions with key stake­hold­er groups.
www.page­execu­tive.ch, www.michael­page.ch, www.page­personnel.com.

Results

Me­dia cov­er­age se­cured ear­ly on and through­out the ap­point­ment for brands, se­nior ex­ec­u­tives and con­sul­tants in all lead­ing busi­ness pub­li­ca­tions. Ad­ver­tis­ing equiv­a­lent of a sub­stan­tial six dig­it fig­ure achieved on a month­ly ba­sis.

 

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