Swiss Federal Roads Office

Key Objectives

De­velop and im­ple­ment a com­mu­ni­ca­tions cam­paign within Switzer­land with key stake­hold­ers in­clud­ing in lo­cal res­i­dents, au­thor­i­ties, users, in­vestors and me­dia in or­der to man­age ex­pec­ta­tions and ad­dress im­por­tant is­sues.


In­te­grated Mar­ket­ing and Com­mu­ci­ca­tions pro­gram in­clud­ing re­search­ing key is­sues, tai­lored mes­sage build­ing, con­tent de­vel­op­ment across all me­dia chan­nels, dis­cus­sions with key stake­hold­ers and com­mu­ni­ca­tions around the achieve­ment of ma­jor pro­ject mile­stones.


The ini­tial phase of the pro­ject has al­ready re­sulted in op­ti­mis­ing ac­cep­tance of the pro­ject amongst lo­cal in­ter­est groups.

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