Summary
C-Matrix created and implemented a fully integrated marketing communications programme for the “Suurstoffi”, the largest residential and office development in Central Switzerland. The programme ensured the project’s acceptance, averted objections and enabled rapid marketing of the approximately 650 residential units and around 70,000 m2 of service space in the course of completion. The former industrial site in a C location was transformed into an attractive integrated development with an energy-saving energy network in a property in a B+ location and successfully positioned.
Key Objective
“Suurstoffi” brought a high quantity of residential units and service areas onto the market in a short time, competing with other site developments in the region. These had to be positioned with the target groups in order to avert objections and to ensure timely and smooth marketing during construction completion.
Approach
C-Matrix developed an integrated campaign that introduced the “Suurstoffi” as a village within a village. The centrepiece was a comprehensive website that enabled a wide range of visualizations and information and familiarised visitors with the offers, leveraged by media work, digital communications and the marketing of the service areas.
Results
The benefits of the development were brought to the attention of the public. The first stage was completed earlier than planned. Interested tenants were quickly attracted. A leading pharmaceutical firm signed on as the anchor tenant, creating 400 jobs at the “Suurstoffi”. This provided the foundation for the ongoing development of the area.
Alfred Köcher
Managing Partner
+41 43 300 56 50
DE / EN / FR
Dr. Alfred Köcher provides companies, organisations and business leaders with the tools they need to become opinion, market and industry leaders – with a range of programmes and campaigns that ensure ongoing success. He has a wealth of experience in strategic communications and reputation management as well as in business development programmes.
Vicki Tanner
Partner
+41 43 300 56 72
EN / DE
Victoria Tanner works with CEOs and communications leaders of international and local companies to help grow their businesses. Clients rely on her extensive business, media and government networks and strategic communications advice, especially across mergers and acquisitions, launches, transformation and business development programs.