TESARO

Key Objectives

Manage the opening of TESARO’s first international office and hub for its’ global expansion and commercialization. Leverage the event to build awareness about the company and its’ cancer treatments and senior executives amongst key stakeholders – media, local politicians, industry decision makers, investors and staff.

Approach

Integrated approach to co-incide with the visit of the CEO and COO focused on ensuring politicians, media and other important guests’ attendance, raising media awareness and coverage, as well as establishing the event success and making it happen.

Results

Media coverage achieved in both local and business media. Extensive itiesfor the executive management team to meet key stakeholders. Overwhelmingly positive feedback, “Thank you for making our day such a huge success!!”

 

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